IRI Report Examines Wellness Growth

Assortment, marketing and merchandising are the three main components of an effective health and wellness sales strategy, according to a new “Times & Trends” report issued by Information Resources Inc.

CHICAGO — Assortment, marketing and merchandising are the three main components of an effective health and wellness sales strategy, according to a new “Times & Trends” report issued by Information Resources Inc. The study notes that retailers and CPG companies can accelerate consumer transitions to more healthful lifestyles through initiatives that address consumer hurdles to better eating, including price, taste and information. Growth opportunities for functional foods and beverages are

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