ORGANIC
Foods labeled organic | 2006 | 2007 | % CHANGE |
|---|
| TOTAL CATEGORY | $3.2B | $4.0B | 25.4 |
| Strained Baby Food | $92M | $106M | 15.3 |
| RTE Cereal | $97M | $129M | 32.4 |
| Ground Coffee | $33M | $41M | 24.1 |
OMEGA-3
Foods with an omega-3 presence | 2006 | 2007 | % CHANGE |
|---|
| TOTAL CATEGORY | $813M | $864M | 6.2 |
| Fresh Eggs | $209M | $255M | 22.2 |
| Peanut Butter | $11M | $20M | 82.4 |
| Margarine/Spreads | $19M | $24M | 25 |
GLUTEN
Foods labeled gluten-free | 2006 | 2007 | % CHANGE |
|---|
| TOTAL CATEGORY | $1.0B | $1.2B | 18.7 |
| Liquid Creamers | $207M | $229M | 10.9 |
| Pretzels | $871K | $1.5M | 72.9 |
| All-Purpose Flour | $2.2M | $3.1M | 39.1 |
GMO
Foods labeled GMO-free | 2006 | 2007 | % CHANGE |
|---|
| TOTAL CATEGORY | $538M | $638M | 18.7 |
| Frozen Pizza | $29M | $35M | 20.1 |
| Health Bars | $17M | $23M | 33.2 |
| Canned Soup | $16M | $20M | 24.0 |
HORMONES
Foods labeled hormone- and antibiotic-free | 2006 | 2007 | % CHANGE |
|---|
| TOTAL CATEGORY | $1.8B | $2.0B | 15.2 |
| Refrigerated Milk | $689M | $791M | 14.9 |
| Fresh Meat | $123M | $159M | 29.1 |
| Refrigerated Yogurt | $161M | $182M | 12.9 |
NOTE: All sales figures are rounded and are based on package claims, not ingredient lists; only for prepackaged, UPC-coded items sold through combined
food/drug/mass merchandiser stores (excluding Wal-Mart Stores).
SOURCE: The Nielsen Co., LabelTrends, November 2007
