Join the Club: Store-Based Wellness Programs

CONSUMERS LIVING WITH CERTAIN HEALTH CONDITIONS are going back to school. This time, however, the hallways are supermarket aisles, and the backpacks are replaced with shopping carts. As a retailer, we want to provide our customers with tools to make better decisions when it comes to health and wellness, said Amy Simeri-McClellan, market research supervisor for Martin's Supermarkets in South Bend,

CONSUMERS LIVING WITH CERTAIN HEALTH CONDITIONS are going back to school. This time, however, the hallways are supermarket aisles, and the backpacks are replaced with shopping carts.

“As a retailer, we want to provide our customers with tools to make better decisions when it comes to health and wellness,” said Amy Simeri-McClellan, market research supervisor for Martin's Supermarkets in South Bend, Ind. “We like to believe that our classes encourage healthier eating, and that the cust

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