Jurgens Helms Hy-Vee's Holistic Approach

Anyone who wanted to represent the U.S. in the 2008 Olympic triathlon competition had to pass through this city. That's because it is the headquarters for Hy-Vee, sponsor of the annual Hy-Vee Triathlon, which served as the qualifying race for the last Olympics. Hy-Vee's sponsorship of such an elite athletic event reflects the regional

Jurgens Helms Hy-Vee's Holistic Approach

WEST DES MOINES, Iowa — Anyone who wanted to represent the U.S. in the 2008 Olympic triathlon competition had to pass through this city.

That's because it is the headquarters for Hy-Vee, sponsor of the annual Hy-Vee Triathlon, which served as the qualifying race for the last Olympics.

Hy-Vee's sponsorship of such an elite athletic

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