Kellogg's to Add Health Information To Box Front

Kellogg's will add nutritional information to the front of its cereal boxes later this year. The label will identify the percentage of calories, total fat and sodium as well as grams of sugar per serving, and will highlight nutrients such as calcium, potassium, magnesium and vitamins. Consumers want easier ways to identify nutritional choices, said Celeste Clark, Kellogg's senior

BATTLE CREEK, Mich. — Kellogg's will add nutritional information to the front of its cereal boxes later this year.

The label will identify the percentage of calories, total fat and sodium as well as grams of sugar per serving, and will highlight nutrients such as calcium, potassium, magnesium and vitamins.

“Consumers want easier ways to identify nutritional choices,” said Celeste Clark, Kellogg's senior vice president of global nutrition. “The label will provide a quick

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