Living the Hy Life

JUST AFTER NEW YEAR'S DAY, some 4,000 people in the Midwest signed up for a weight-loss program. They were urged to team up with partners for support, exercise together and stick with it for 100 days, after which each person would receive a gift card with a dollar amount based on their weight reduction. The final tally was an impressive 32,000 pounds lost. The narrative is revealing because each of

JUST AFTER NEW YEAR'S DAY, some 4,000 people in the Midwest signed up for a weight-loss program. They were urged to team up with partners for support, exercise together and stick with it for 100 days, after which each person would receive a gift card with a dollar amount based on their weight reduction. The final tally was an impressive 32,000 pounds lost.

The narrative is revealing because each of the participants is an associate of Hy-Vee, a 224-store supermarket chain based in West

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