LOOKING AHEAD

INTEGRATION PRICE CHOPPER, WEGMANS AND BASHAS' are among the retailers that have started taking steps to integrate health and wellness into their conventional aisle layouts. The activity marks a key turning point in the way such items are merchandised in mainstream supermarkets. What's changed? There are several forces at work, according to industry observers: Consumers are responding to health and

  1. INTEGRATION

    PRICE CHOPPER, WEGMANS AND BASHAS' are among the retailers that have started taking steps to integrate health and wellness into their conventional aisle layouts. The activity marks a key turning point in the way such items are merchandised in mainstream supermarkets.

    What's changed? There are several forces at work, according to industry observers:

    • Consumers are responding to health and wellness messages in greater numbers.
    • Retai

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TAGS: Marketing