LOWES ON THE HUNT

With childhood obesity on the rise, there's a clear opportunity to target pint-size shoppers with health and wellness marketing. That's exactly what North Carolina-based Lowes Foods has done. Last month, the 104-store retailer linked up with Blue Cross Blue Shield of North Carolina and its Eat and Move campaign, designed to educate parents and children about healthful lifestyles. The promotion, which

With childhood obesity on the rise, there's a clear opportunity to target pint-size shoppers with health and wellness marketing.

That's exactly what North Carolina-based Lowes Foods has done. Last month, the 104-store retailer linked up with Blue Cross Blue Shield of North Carolina and its “Eat and Move” campaign, designed to educate parents and children about healthful lifestyles. The promotion, which lasts for eight weeks, centers on special kiosks located near the entrance of all N

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