Say the Word “Supercenter” and consumers think price, convenience and value. Say “Meijer,” and they think health.
Sound like a stretch? Not when consumers can visit a single store for a dedicated section of gluten-free products, convenient and healthful recipe ideas, free antibiotics and a yoga mat — and still walk out with change in their pockets.
“Healthy living doesn't have to be more expensive living,” said Doug Meijer, co-chairman of the Grand Rapids, Mich.-based chain.