Making the Cut

CONSUMERS CAN AGREE that a perfectly cooked steak or hamburger is delicious. But good for you too? Ah there's the rub. Retailers and the meat industry want to change some minds. They've seen concerns over health, food safety and animal welfare increase in recent years, and are fighting back with a generous dose of healthful marketing. Our customers are looking for quality meat products, but they also

CONSUMERS CAN AGREE that a perfectly cooked steak or hamburger is delicious. But good for you too? Ah… there's the rub.

Retailers and the meat industry want to change some minds. They've seen concerns over health, food safety and animal welfare increase in recent years, and are fighting back with a generous dose of healthful marketing.

“Our customers are looking for quality meat products, but they also want to know that what they put into their bodies is good for them,” said R

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TAGS: Meat