Making Tracks: The Latest Traceability Efforts

BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think twice about the food they're buying. According to the Food Marketing Institute's most recent report on U.S. shopping trends, consumer confidence in the safety of grocery store food dropped from 82% in 2006 to 66% last year. Many retailers, manufacturers and producers who know that the vast

BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think twice about the food they're buying. According to the Food Marketing Institute's most recent report on U.S. shopping trends, consumer confidence in the safety of grocery store food dropped from 82% in 2006 to 66% last year.

Many retailers, manufacturers and producers — who know that the vast majority of products make a safe journey through the supply chain to store shelves — ar

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