Medical Professional Gives Center Store the Red Light

Renowned pediatrician Dr. William Sears is delivering nutritional advice that's easy for kids to understand, but difficult for consumer packaged goods manufacturers to accept. The message: The perimeter of the supermarket contains so-called green-light, or food; the center of the store has red-light, or food. Sears' view, that's it's never too early to teach kids about nutrition, isn't unique.

CHICAGO — Renowned pediatrician Dr. William Sears is delivering nutritional advice that's easy for kids to understand, but difficult for consumer packaged goods manufacturers to accept.

The message: The perimeter of the supermarket contains so-called green-light, or “good,” food; the center of the store has red-light, or “bad,” food.

Sears' view, that's it's never too early to teach kids about nutrition, isn't unique.

For the first time, the American Academy of

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TAGS: Center Store