Meijer Broadens NuVal's Reach

GRAND RAPIDS, Mich. Nearly a year after Meijer introduced the NuVal system in its stores, 2,000 additional items such as frozen snacks, mustards, baked goods and soups have received scores. Ranging from 1 to 100, with 100 being the most nutritious, scores help consumers choose between items within and across categories. Disparities have been revealed between otherwise similar items like whole milk

GRAND RAPIDS, Mich. — Nearly a year after Meijer introduced the NuVal system in its stores, 2,000 additional items such as frozen snacks, mustards, baked goods and soups have received scores.

Ranging from 1 to 100, with 100 being the most nutritious, scores help consumers choose between items within and across categories. Disparities have been revealed between otherwise similar items like whole milk (50) and fat-free skim milk (91).

Meijer expanded NuVal at the request

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TAGS: Center Store