MEIJER'S LINE

Meijer jumped into the deep end of the health and wellness pool when it recently added an extensive line of private-label organic foods to the grocery aisles, and cutting-edge devices for cardio and cholesterol monitoring in store pharmacies. The Grand Rapids, Mich.-based supercenter chain rolled out 160 products everything from minestrone to ice cream under the new Meijer Organics label. Ultimately,

Meijer jumped into the deep end of the health and wellness pool when it recently added an extensive line of private-label organic foods to the grocery aisles, and cutting-edge devices for cardio and cholesterol monitoring in store pharmacies.

The Grand Rapids, Mich.-based supercenter chain rolled out 160 products — everything from minestrone to ice cream — under the new Meijer Organics label. Ultimately, 200 items will round out the offering. In keeping with the retailer's focus on lo

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TAGS: Center Store