Metro Promotes Healthy Eating With Smiles

Metro Promotes Healthy Eating With Smiles

"Consumers want to take steps, they want to improve, but we need to give them tools so they can do that on a day-to-day basis.” — Marc Giroux, VP, chief marketing and communications officer, Metro Inc.

MONTREAL — Before Metro Inc. introduced its À votre santé avec Metro, or My Healthy Plate with Metro, healthy eating program, the retailer dug into studies and conducted its own research on what Canadians expect from grocers in terms of health.

“What consumers told us in research is that often health programs are complex and are stressful because they demand to make significant changes in your habits. And consumers want to ta

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