Microloans, Big Credit: 'Sharing the Wealth'

Whole Foods Market created the Whole Planet Foundation in 2005 to combat poverty by assisting entrepreneurs in developing countries with direct microcredit loans and other tangible support for community partnership projects. The idea was that by sharing the wealth, the retailer could advocate better living conditions and potentially discover new products. A growing number of companies are eager to

Whole Foods Market created the Whole Planet Foundation in 2005 to combat poverty by assisting entrepreneurs in developing countries with direct microcredit loans and other tangible support for community partnership projects. The idea was that by “sharing the wealth,” the retailer could advocate better living conditions and potentially discover new products.

A growing number of companies are eager to join, and have helped the nonprofit organization expand both its scope and the number

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