More Shoppers Count Calories

Nearly half of all consumers are paying more attention to calorie counts than they did two years ago, and 25% are buying more low- or zero-calorie products than they did a year ago, according to the 18th annual Shopping for Health survey to be released this week by Food Marketing Institute and Prevention magazine here. But despite the added attention on calorie counts, consumers still need

NEW YORK — Nearly half of all consumers are paying more attention to calorie counts than they did two years ago, and 25% are buying more low- or zero-calorie products than they did a year ago, according to the 18th annual Shopping for Health survey to be released this week by Food Marketing Institute and Prevention magazine here.

But despite the added attention on calorie counts, consumers still need help understanding how many calories they consume in an average day, th

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