NATIONAL CHAIN: Safeway

Safeway's leadership role in wellness stems directly from the beliefs and actions of the chain's chief executive officer, Steven Burd. His ongoing, keen interest in controlling health care costs has fostered an atmosphere of innovative thinking, for customers and employees alike. Among the chain's more recent innovations is the FoodFlex program, which creates custom nutrition reports based on household

Safeway's leadership role in wellness stems directly from the beliefs and actions of the chain's chief executive officer, Steven Burd. His ongoing, keen interest in controlling health care costs has fostered an atmosphere of innovative thinking, for customers and employees alike. Among the chain's more recent innovations is the FoodFlex program, which creates custom nutrition reports based on household loyalty purchases. The system uses the information on customers' Safeway cards to deliver a

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