THE PHARMACIST IS IN

As health care costs go up, the importance of the supermarket pharmacist's role in consumers' lives is also rising. Medical advice is one of the most expensive and time-consuming commodities in the country. Yet supermarkets provide consumers with some relief through pharmacy a store category designed for convenience, and a source of health and wellness counsel, sources told SN. Premiums for employer-sponsored

As health care costs go up, the importance of the supermarket pharmacist's role in consumers' lives is also rising.

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TAGS: Marketing