Prime Time

THE RISE OF ANIMAL WELFARE as a purchase driver in the meat department has led to fundamental changes in the way animal proteins are marketed in the supermarket. Caught in the middle, mainstream operators have been prodded by increasingly vocal activist groups, and pulled along by progressive retailers like Whole Foods Market. The industry is still in transition, and there continues to be resistance

THE RISE OF ANIMAL WELFARE as a purchase driver in the meat department has led to fundamental changes in the way animal proteins are marketed in the supermarket. Caught in the middle, mainstream operators have been prodded by increasingly vocal activist groups, and pulled along by progressive retailers like Whole Foods Market.

The industry is still in transition, and there continues to be resistance to change. Some chains find the costs associated with implementing new buying policies

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TAGS: Meat