Retailer a Cornerstone of New ‘Wellness Plaza’

NEW BRUNSWICK, N.J. — City residents, commuters and kids are the primary focus of a soon-to-open supermarket that’s bringing fresh, wholesome foods to a community that’s gone more than 20 years without a full-service food retailer.

The Fresh Grocer, an independent chain based in Philadelphia that specializes in urban retailing, is serving as the food anchor of a new $105 million development in this central New Jersey city to be called “Wellness Plaza.”

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