Retailers Weighing In on Obesity Issue

The Healthy Weight Commitment Foundation will launch Eat Well, Play Hard, Burn Energy a public education campaign aimed at promoting healthier lifestyles in Hy-Vee, Safeway and other select supermarkets in January. The multi-million-dollar effort which will also include social media and paid messaging will be geared to children ages 6 to 11 and their parents and caregivers. We're excited

WASHINGTON — The Healthy Weight Commitment Foundation will launch “Eat Well, Play Hard, Burn Energy” — a public education campaign aimed at promoting healthier lifestyles — in Hy-Vee, Safeway and other select supermarkets in January.

The multi-million-dollar effort — which will also include social media and paid messaging — will be geared to children ages 6 to 11 and their parents and caregivers.

“We're excited about the opportunity in-store to make a difference,” said

Register to view the full article

test - Advanced Registered User

Already a member? .