SN Whole Health Cover Story: Whole Foods at 30

AUSTIN, Texas — Whole Food Market's milestone anniversary comes at a critical time for the company, founded in an old nightclub here back in 1980.

AUSTIN, Texas — Whole Food Market's milestone anniversary, featured in SN's Whole Health supplement, comes at a critical time for the company, founded in an old nightclub here back in 1980. The chain, with nearly 300 stores, has been able to fight off the worst of the recession, but faces challenges as it rebuilds a customer base that's today more value-conscious and price-sensitive.

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