SN Whole Health: Fall 2012 Trends

“There’s a real hyper-focus on protein right now. ... People want everything to be a magic bullet. Temporarily it may help, but in the long run it’s all about balance and moderation.” — Amy McLeod, staff dietitian, Brookshire Brothers

Protein Power

Look in any supermarket aisle and there’s evidence of America’s deepening love of protein. Whether it’s frozen entrees, meal bars or yogurt, protein is the call-out ingredient on the package.

“There’s a real hyper-focus on protein right now,” said Amy McLeod, staff dietitian at Brookshire Brothers, a Lufkin, Texas-based chain.

And like any love affair, the more the better.

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