SN Whole Health: Integrating Gluten-Free

SN Whole Health: Integrating Gluten-Free

Retailers contemplate gluten-free integration strategies

Emerging categories often benefit from special treatment as they’re introduced to consumers. Segregated merchandising creates a destination that makes it easier for shoppers to find, and for staff to notice and approach anyone lingering at the display. Clustering also helps visibly demonstrate the retailer’s early commitment to the products.

Recent history shows how segregated merchandising helped certified organic get off the ground; sales of ethnic products grouped by coun

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