SN Whole Health: Spring 2013 Trends

SN Whole Health: Spring 2013 Trends

“There’s an image that this group didn’t know which end of a pan to pick up. That’s not true. They shop a lot, they cook as much as their parents did and they entertain with food. They’re the foodies.” — Jon Miller, professor, University of Michigan

Generation X Lost No More

Don’t you forget about me…

Simple Minds’ 1985 coming-of-age anthem announced the arrival of a still-young Generation X just then entering adulthood. Fast forward to today, and not much has changed. This group of 51 million is singing the same song as middle-aged consumers with jobs and families.

The current message, however, is directed at marketers who seem more obsessed with the generations that bookend them: Baby Boomers a

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish