Generation X Lost No More
Don’t you forget about me…
Simple Minds’ 1985 coming-of-age anthem announced the arrival of a still-young Generation X just then entering adulthood. Fast forward to today, and not much has changed. This group of 51 million is singing the same song as middle-aged consumers with jobs and families.
The current message, however, is directed at marketers who seem more obsessed with the generations that bookend them: Baby Boomers a