Specific Health Claims Influence Shopping Behavior

NEW YORK — Health-conscious shoppers once tended to focus on the undesirable components of food, avoiding foods with fat, sugar, salt or lots of calories. But, according to the 19th annual “Shopping for Health” survey, released last week by the Food Marketing Institute and Prevention magazine, a growing number of shoppers are looking for fortifications or the inclusion of key ingredients.

According to the online survey, conducted by Harris Interac

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