SQUEAKY CLEAN

THEY SMELL GREAT. They perform well. They're good for you and for Mother Earth. Such a multisensory message helps explain why environmentally friendly, natural-ingredient household cleaners once available almost exclusively from select retailers and online are growing this year in double-digit dollar increments for both conventional and natural food stores. According to the most recent 52-week data

THEY SMELL GREAT. They perform well. They're good for you and for Mother Earth.

Such a multisensory message helps explain why environmentally friendly, natural-ingredient household cleaners — once available almost exclusively from select retailers and online — are growing this year in double-digit dollar increments for both conventional and natural food stores.

According to the most recent 52-week data tracked by sales data provider SPINS, dollar sales of environmentally frien

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