Supermarket Roles in Wellness Sales Defined

The overall goal of supermarket retailers looking to help their health-minded shoppers should be to close the gap between good intentions and real effort. Cary Silvers, director of consumer advertising and research for Rodale, the Emmaus, Pa.-based health information provider, referenced several studies to demonstrate ways the food industry can be the bridge that helps consumers cross over

CHICAGO — The overall goal of supermarket retailers looking to help their health-minded shoppers should be to close the gap between good intentions and real effort.

Cary Silvers, director of consumer advertising and research for Rodale, the Emmaus, Pa.-based health information provider, referenced several studies to demonstrate ways the food industry can be the bridge that helps consumers cross over to better eating and more healthful lifestyles.

“We are a big country,

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