Supermarkets host fitness competitions

Supermarkets host fitness competitions

Homeland Stores, H-E-B and Ingles Markets are among the retailers using cash prizes to create excitement about their wellness programs.

Rewards ranging from dollars off a purchase to $10,000 in cash give shoppers good reason to live healthier.

Catering to wellness shoppers is a smart move, as their annual ring is about 11% higher than mainstream shoppers, said Don Stuart, managing partner at Cadent Consulting Group, Wilton, Conn.

Competitions that provide financial

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