Supermarkets Must Send a Clear Health and Wellness Message

When it comes to eating healthy, consumers are often confronted with too much information presented through government labeling, manufacturers' claims and a host of other nutritional information sources. Supermarkets have a responsibility to cut through the information overload. Stores must avoid confusion, said Maryellen Molyneaux, president and managing partner at Natural Marketing Institute, Harleysville,

When it comes to eating healthy, consumers are often confronted with too much information presented through government labeling, manufacturers' claims and a host of other nutritional information sources. Supermarkets have a responsibility to cut through the information overload.

Stores must avoid confusion, said Maryellen Molyneaux, president and managing partner at Natural Marketing Institute, Harleysville, Pa. She noted that proliferating nutrition ratings systems can wind up clashi

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