SWEET CITY

Consumer demand for alternatives to sugar and corn syrup has sent the food and beverage industry on a treasure hunt, where the grand prize is a natural, low- or no-calorie sweetener that's adaptable to multiple uses. As recently as a year ago, the alternative sweetener market was dominated by three brands: Sweet 'N Low, Equal and Splenda. Now, companies ranging from Coca-Cola to Kraft Foods have formed

Consumer demand for alternatives to sugar and corn syrup has sent the food and beverage industry on a treasure hunt, where the grand prize is a natural, low- or no-calorie sweetener that's adaptable to multiple uses.

As recently as a year ago, the alternative sweetener market was dominated by three brands: Sweet 'N Low, Equal and Splenda. Now, companies ranging from Coca-Cola to Kraft Foods have formed partnerships with ingredient manufacturers to come up with new choices that address

Register to view the full article

test - Advanced Registered User

Already a member? .