Taking the Plunge: Dips Are Better-for-You Too

As consumers dip their toes into the wellness pool, their snacks are doing the same thing, with tasty results. Taking better-for-you baked chips and zesting them with different dressings has helped propel sales of dips in the supermarket channel. Research firm Euromonitor International projects that sales of dips will increase by nearly $150 million over the next four years. Helping fuel the category

As consumers dip their toes into the wellness pool, their snacks are doing the same thing, with tasty results.

Taking better-for-you baked chips and zesting them with different dressings has helped propel sales of dips in the supermarket channel. Research firm Euromonitor International projects that sales of dips will increase by nearly $150 million over the next four years.

Helping fuel the category are healthful formulations with an ethnic twist, such as Tostitos Reduced Fat

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