Testing the Waters

For many supermarket retailers, small stores are an effective way to conduct research and development. This might mean testing the market for organics in an upscale neighborhood, or perhaps filling a small footprint in an urban area. In some cases, they are simply taking advantage of a great site that can't house all of their departments and categories that you would normally find, said Chuck Cerankosky,

For many supermarket retailers, small stores are an effective way to conduct research and development. This might mean testing the market for organics in an upscale neighborhood, or perhaps filling a small footprint in an urban area.

“In some cases, they are simply taking advantage of a great site that can't house all of their departments and categories that you would normally find,” said Chuck Cerankosky, retail analyst with FTN Midwest, Cleveland. “But other times they want to tap i

Register to view the full article

test - Advanced Registered User

Already a member? .