They're Here: Integrating Nutrition Guides

CONSUMERS WANT MORE NUTRITION INFORMATION, and 2009 will be the year they get it, as recently developed programs complete their test phases and are made available for mass implementation. The initiatives vary, and in many ways they augment shelf guidance already employed by supermarkets: Retailer-sponsored systems like NuVal from Topco Associates, and Guiding Stars from Delhaize-owned Hannaford Bros.

CONSUMERS WANT MORE NUTRITION INFORMATION, and 2009 will be the year they get it, as recently developed programs complete their test phases and are made available for mass implementation.

The initiatives vary, and in many ways they augment shelf guidance already employed by supermarkets: Retailer-sponsored systems like NuVal from Topco Associates, and Guiding Stars from Delhaize-owned Hannaford Bros. Supermarkets, rate products using complicated scientific formulas. Manufacturers are

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