Ulterior Motives?

Supermarket dietitians take note: New research reveals that a successful venture down the aisles begins not with a shopping list, but before pen is even put to paper. A list is only as good as the things on the list, said Lyle Brenner, a marketing professor at the University of Florida and part of the team that conducted three different experiments examining how people make choices. Conventional wisdom

Supermarket dietitians take note: New research reveals that a successful venture down the aisles begins not with a shopping list, but before pen is even put to paper.

“A list is only as good as the things on the list,” said Lyle Brenner, a marketing professor at the University of Florida and part of the team that conducted three different experiments examining how people make choices.

Conventional wisdom has long dictated that a faithfully followed shopping list helps consumer

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