USDA to Launch Cash Incentive Program for Healthy Eating

Agriculture Secretary Tom Vilsack has announced that the U.S. Department of Agriculture will soon unveil “Healthy Initiatives,” a $20 million pilot program that will offer cash incentives to urge lower-income shoppers to choose healthy foods.

DES MOINES, Iowa — Agriculture Secretary Tom Vilsack has announced that the U.S. Department of Agriculture will soon unveil “Healthy Initiatives,” a $20 million pilot program that will offer cash incentives to urge lower-income shoppers to choose healthy foods.

More details will be released about the program in January, he told local media outlets during a visit to a Hy-Vee location here. During the visit, Vilsack said that choosing better-for-you foods using current nutrition

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