Vitamin Boost: Consumers Taking Their Vitamins, Supplements

Vitamin Boost: Consumers Taking Their Vitamins, Supplements

  While dietitians stress that whole foods are best, vitamins and supplements gain momentum in supermarkets.

Sales of vitamins have risen steadily in supermarkets over the past year.

Select supplements, like fish oil, vitamin D and calcium are faring particularly well. So are liquid forms of everything from multivitamins to vitamin C with citrus bioflavonoids. Even vitamin E is making a comeback after medical claims of overdose deaths sent shoppers into a scare, retailers told SN.

While sales are up, some stores have noted a slight shift in shopper spending habi

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