WH Asks: A Look Ahead

The WH Asks poll always queries the industry to predict The Next Big Thing. Whether respondents are right or wrong, one maxim always holds true: How quickly the future becomes the past especially in the food business. In the first WH Asks poll in 2005, low-carb foods received the fewest votes. It was a year after the diet craze swept America. The top vote-getter was organics, followed closely by trans

The WH Asks poll always queries the industry to predict The Next Big Thing. Whether respondents are right or wrong, one maxim always holds true: How quickly the future becomes the past — especially in the food business.

In the first WH Asks poll in 2005, low-carb foods received the fewest votes. It was a year after the diet craze swept America. The top vote-getter was organics, followed closely by trans fats — more than 50% of those polled placed those two concerns at the top of their

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