The WH Asks poll always queries the industry to predict The Next Big Thing. Whether respondents are right or wrong, one maxim always holds true: How quickly the future becomes the past — especially in the food business.
In the first WH Asks poll in 2005, low-carb foods received the fewest votes. It was a year after the diet craze swept America. The top vote-getter was organics, followed closely by trans fats — more than 50% of those polled placed those two concerns at the top of their