Whole Health: Granola's New Start

Consumer demand for whole, unrefined ingredients has made superstars out of some decidedly unsophisticated foods. Such is the case now with granola, that curious blend of oats, nuts, rice and other crunchy bits that's returned to its health food roots after a lengthy detour into processed varieties. Unlike the cardboard-tasting granolas of yesteryear, manufacturers also have their sights set on flavor.

Consumer demand for whole, unrefined ingredients has made superstars out of some decidedly unsophisticated foods. Such is the case now with granola, that curious blend of oats, nuts, rice and other crunchy bits that's returned to its health food roots after a lengthy detour into processed varieties.

Unlike the cardboard-tasting granolas of yesteryear, manufacturers also have their sights set on flavor. Granola bars, a $1 billion business, are now made using ingredients like almond but

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