Whole Health: Nibblin' Nibs

Deepening consumer awareness of chocolate's health benefits almost matches the intensity of the chocolate they're eating. Yet, rather than purchasing bars with higher and higher cacao content, purists are going right to the source and buying cacao nibs. Certainly, sales have been helped by awareness of the health benefits of chocolate and, in turn, raw chocolate, said Zach Adelman, president of Navitas

Deepening consumer awareness of chocolate's health benefits almost matches the intensity of the chocolate they're eating. Yet, rather than purchasing bars with higher and higher cacao content, purists are going right to the source and buying cacao nibs.

“Certainly, sales have been helped by awareness of the health benefits of chocolate and, in turn, raw chocolate,” said Zach Adelman, president of Navitas Naturals, a Novato, Calif.-based purveyor of both raw and sweetened nibs. “Every

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