Whole Health: Speaking of Probiotics

According to the research firm Mintel, 83% of consumers know that probiotics are good for digestion, but 43% admit they don't really understand what they are. This doesn't seem to have harmed the bottom line, with global sales for products containing the gut-friendly bacteria at $14 billion and expected to double in the next four years, per data from Euromonitor. But it has created some distractions.

According to the research firm Mintel, 83% of consumers know that probiotics are good for digestion, but 43% admit they don't really understand what they are. This doesn't seem to have harmed the bottom line, with global sales for products containing the gut-friendly bacteria at $14 billion and expected to double in the next four years, per data from Euromonitor.

But it has created some distractions. Last year, Dannon paid $35 million to settle a class-action lawsuit brought by consum

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