Chew on this: The global gum market has grown from $16 billion in 2004 to $23 billion in 2008, according to Euromonitor International. How did the industry keep the flavor going? A healthy profile seems to have helped.
Like cereal, bread, juice and other supposedly staid categories, gum has emerged as a launch pad for functional benefits. Brands like Trident have been offering sugarless varieties since the 1970s, and in the past couple of years manufacturers have started adding ingred