THE WIDE WORLD OF WELLNESS

U.S. CONSUMERS ARE INVESTING in their health like never before, and certain categories show just where shoppers are putting down their money. Whether it's antioxidants or spa treatments, Americans have proven themselves an eclectic group when it comes to whole health spending. This diversification only helps supermarket retailers, who operate at the critical juncture of food, diet and health. This

U.S. CONSUMERS ARE INVESTING in their health like never before, and certain categories show just where shoppers are putting down their money. Whether it's antioxidants or spa treatments, Americans have proven themselves an eclectic group when it comes to whole health spending. This diversification only helps supermarket retailers, who operate at the critical juncture of food, diet and health.

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