Boomers, Millennials seek different healthy foods: Survey

While both Millennials and Baby Boomers share an interest in health and wellness products, the age groups differ in the ways they shop, and the specific foods and product attributes they seek, according to a consumer survey by AlixPartners.

It found that Baby Boomers spend a larger percentage of their grocery budget on health and wellness products than Millennials, with 45% of those aged 65 and older spending at least 20%, and 19% spending more than 40% on healthy foods and bevera

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