FDA to launch anti-tobacco campaign

The FDA announced a national public education campaign Tuesday, to prevent youth tobacco use and reduce the number of kids who become regular smokers.

Launching Feb. 11, the $115 million “The Real Cost” campaign uses a comprehensive multimedia approach including television, radio, print, online and out-of-home advertising. Ads will run in more than 200 markets throughout the U.S. for at least 12 months.

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