Panelists included from left Chris Sherrell Fresh Thyme Farmers Markets and  Jim Nielsen Sprouts Farmers Market Photos by Michael Kitada

Panelists included, from left, Chris Sherrell, Fresh Thyme Farmers Markets, and Jim Nielsen, Sprouts Farmers Market. (Photos by Michael Kitada)

Freshness replacing convenience as reason for choosing supermarket, panel says

Fresh and healthy has replaced convenience as the reason many consumers choose to shop at the supermarket they do, industry executives said here Thursday at a session sponsored by Supermarket News at Expo West in Anaheim, Calif.

Jay Jacobowitz
Jay Jacobowit

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