The gluten-free market experienced a 44% growth from 2011-2013, with sales reaching an estimated $10.5 billion last year, according to research firm Mintel.
The category is expected to have more than $15 billion in annual sales in 2016, according to Mintel.
Strong sales are a result of the broad appeal of gluten-free foods: Nearly two-thirds (65%) of consumers who eat or used to eat gluten-free foods do so because they think they are healthier, and 27% eat them because they feel they aid in their weight loss efforts, according to Mintel.
Meanwhile, 7% say they eat them for inflammation, and 4% say they purchase them to combat depression.
Here’s how Wakefern’s ShopRite store in Commack, N.Y., handles the category.
Photos and captions by Carol Angrisani
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