Healthfulness influencing more shoppers: IFIC

The number of Americans considering healthfulness when purchasing foods and beverages rose 10 percentage points from 2012 to 2014, with 71% of consumers saying it was a deciding factor, according to a survey by the International Food Information Council Foundation (IFIC).

Taste and price were the most frequently mentioned influencers, cited by 90% and 73% of respondents

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